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Community names bookmobile for Better World Books
The online book retailer invited customers, partners and employees to participate.
MISHAWAKA, IN, Nov. 19, 2015 – When Better World Books acquired a bookmobile this fall, they began the process of designing and planning for the new bookmobile. Along the way, they decided to reach out to employees for name suggestions. When Better World Books put the best suggestions to a public vote, more ideas came pouring in. Better World Books decided to officially reopen naming suggestions to allow public participation from customers and partners and put the best of those name suggestions to another vote.
The winner of the first poll, “Paige,” went head to head with the winner of the second round of suggestions, “Wordsworth.” Everyone had a chance to vote on the new name, and “Wordsworth” won that final battle.
Better World Books obtained the bookmobile in October of this year. A local library in a neighboring town was auctioning off the bus. A philanthropist friend of Better World heard that the company wanted use the bus for mobile book donations and purchased the bus for Better World Books. The Better World Books team has designed a whole new look for the bus. It will undergo a makeover incorporating the new name. You can see the “before” pictures of the bus on Better World Books’ blog. Follow the blog for more updates and pictures of the final bus design when it launches.
About Better World Books
Better World Books (http://www.BetterWorldBooks.com) is a for-profit social enterprise and a global e-retailer providing products and information to socially conscious consumers. Better World Books collects and sells new and used books online matching each purchase with a donation, book for book, and with each sale generating funds for literacy initiatives in the U.S. and around the world. Since its founding in 2003, and Mishawaka, Indiana-based company has raised more than $21 million for libraries and literacy, donated 17 million books; re-used or recycled over 198 million books and achieved 44,000 tons of carbon offsets through carbon balanced shipping.
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